SEO stands for Search Engine Optimization. It is the practice of optimizing a website to improve its ranking in search engine results pages (SERPs). When a website ranks higher in the SERPs, it is more likely to be visited by users, which can lead to increased traffic and revenue for the website owner.

There are many different factors that can affect a website’s ranking in the SERPs, and SEO is the process of identifying and implementing these factors in order to improve a website’s ranking. Some common SEO techniques include:

Keyword research: Identifying the terms and phrases that users are searching for in order to optimize the website’s content and meta tags around those terms.

On-page optimization: Making sure that the website’s content and structure are optimized for search engines, including using headings, alt tags, and a clear hierarchy.

Off-page optimization: Building high-quality backlinks to the website from other reputable websites, which can help to improve the website’s ranking.

Technical optimization: Ensuring that the website is fast, mobile-friendly, and easy to crawl for search engines.

By following best practices for SEO, a website can improve its ranking in the SERPs and attract more organic traffic from search engines.